ATLAnd to that end, ATL advertising includes integrated mass marketing methods that focus on building a brand. It is “Above the line” because the marketing messages are not directed at any specific group of people. Instead, the sales message is directed at anyone with access to the advertising media.


Generates a great impact, thinking of impacting, harnessing the power of the media to generate emotional reactions to instantly grab the attention of passers-by. Generate brand awareness, introducing the brand to a wide audience in a very effective way.